The new PCA campaign, named “Shaped by Concrete” was unveiled to the public with a “soft launch” during the World of Concrete in Las Vegas.
“Shaped by Concrete” is a new educational campaign to increase awareness of the sustainability, resiliency and durability of concrete made with cement.
With impacts from climate change, growing population and accelerating urbanization creating demand for safe, affordable housing, there has never been a more important time to explain how concrete can be the material of choice for virtually every type of construction.
The full launch of the campaign is targeted for early March, during the PCA meetings and CONEXPO-CON/AGG 2020 in Las Vegas.

For additional review:

Web: https://www.shapedbyconcrete.com/#about-intro