The renovations to give a new visual lift to the lobby of the Casale Monferrato headquarters began in the spring of 2019. The goal was to freshen up the area by illustrating the history and identity of the company, using the best technology available today, and to highlight its connection to the past and confidence in the future. 
The work was divided into two phases, the first of which involved renovating the entrance, while the second consisted of creating a large interactive wall.

The first phase completely transformed the visual impact on visitors when they pass through the entrance doors. The walls feature a beautiful display of enlarged photos of the plants, a planisphere showing the countries where the group is present, the Company’s Vision statement, the cement production cycle and the composition and uses of cement. One wall is dedicated entirely to the company’s products. 
The second phase of the renovation involved the creation of a 12 m2 multimedia wall, dubbed the “video wall”, which visually presents the history of Buzzi Unicem and displays, in both Italian and English, facts, figures and photos to recount the group international presence. By design, the theme areas of the interactive HD screens are intended to expand. More topics will be added shortly.